Social Media in the Agency

IA&B's Executive Management Seminars are designed exclusively for agency owners & principals who want management-level education on important topics.

21st Century Word-of-Mouth

For better or worse, social media is the new word-of-mouth. "Social Media in the Agency" will help you develop a strategy that proactively shapes the message in your favor. Build a network that spreads the positive word about the value of working with you or your agency to new and larger groups of prospective customers. You'll also learn how to stay connected to (and build a stronger bond with) current clients in new and innovative ways using social media.

You hear the buzz words, but what do they mean and why are they important to your agency?

You will be introduced to the most popular social Web sites, see real-life examples of how to successfully integrate social media tactics into your overall business strategy, and learn how to effectively implement and manage your agency's social networking initiative. Learn specifics about:

• Understanding the features and benefits of the most commonly used social Web sites
• Examples of successful agencies that use social media to increase sales and add creative twists to traditional marketing and customer service methods
• Guidance on starting and maintaining your own social Web presence
• Establishing "best practices" for developing a social Web policy

Smart use of IT (including social media) is critical to maximizing staff productivity and profit

Training staff to fully use the functionality of your agency document and policy management systems is certainly important, but don't overlook the smaller (and usually less expensive) technology tools that can also boost productivity. This seminar will provide tips on some smart new tech tools you can begin to use immediately.

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