Direct writers are competing for business, so independent agents must differentiate themselves. Distinction comes from the service and expertise you provide clients. And an agency e-newsletter, sent on a regular basis, helps to establish that.

An e-newsletter is an additional touchpoint with your customers. It allows you to educate them on coverage issues, mitigate their risks and introduce new markets. Professional advice like that shows your value – which helps you retain existing clients and leads to new business.

IA&B worked with Foresight Publishing to ensure:

Fast and easy set up
Customizable templates
Affordability
Availability of professionally written articles
Simple mailing list management
Real-time reporting

IA&B Members receive a discount on this service. Select your state below for specifics.