Agents improve customer relations with e-newsletter service
IA&B offers member discount
Contact:
Karen Robison
(717) 795-9100, Ext. 606
March 31, 2010 — IA&B recently added an e-newsletter service to its member-benefits repertoire.
“This allows agents to send electronic newsletters that showcase their expertise and value to clients,” said Kathleen Glattly, IA&B Service Group chairwoman, of the association’s partnership with Foresight Publishing. “And these consumer touchpoints are what differentiate independent agents from direct writers.”
IA&B’s arrangement gives association members discounted rates on electronic marketing and communication services.
“Member agents wanted a newsletter service that was quick and easy to use but still offered customization and reporting,” said Glattly. “Foresight Publishing fits the bill.”
To learn more about IA&B’s member benefits, including the e-newsletter service, contact IA&B’s Member Service Center at (800) 998-9644 or visit www.iabgroup.com.
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About Insurance Agents & Brokers Service Group
The Insurance Agents & Brokers Service Group oversees the partnership of agents’ associations in Delaware, Maryland and Pennsylvania that work together to deliver pre-eminent programs, products and services for their over 1,500 members. Led by dedicated agent volunteers and staffed by 40 professionals, IA&B is recognized and respected nationally for its industry-leading efforts in agent professional development, advocacy, industry information and knowledge base, communications and more.
IA&B is affiliated with the National Association of Professional Insurance Agents in all three states and with the Independent Insurance Agents & Brokers of America in Delaware and Pennsylvania.
To learn more, visit www.iabgroup.com.

